Los Angeles, CA (November 1, 2007) - Blood & Thunder Magazine, the nation's first and largest printed trade publication dedicated to the all-girl modern roller derby revival, announces today that it has named Skate Industries, the fulfillment provider of Via, as their new fulfillment center in aims to satisfy the magazine's rapidly growing number of subscribers.

Via Derby has agreed to supply all Black Graves Media customers, subscribers of Blood & Thunder Magazine and Shimmy, with timely order processing, reliable subscription services and dependable customer service. These services include order management and processing, returns processing, shipping and handling, subscriber management, online merchandising and sales, subscriber distribution of annual subscriptions, single and back order copies, subscriber reminders and mailings. Operations are scheduled to begin November 1, 2007.

About Black Graves Media (Blood & Thunder Magazine and Shimmy Magazine) Launched in 2006, Blood & Thunder was started by two women who met playing roller derby together; Lindy "Robin Graves" Hartsfield and Dale "Black Dahlia" Rio. Combining their talents, they sought to create a publication
that would parallel the sport of roller derby itself, with its d.i.y. ethic and self-determination. Visit www.bloodandthundermag.com.

About Via (Viaderby.com, Skate Industries, Loobie Loo's Bearings, Via Promotions, Diesel.66. Photography) Via is a roller derby brand that is committed to strengthening roller derby leagues, growing the sport and the innovation of it's products and supporting the roller derby communities. They believe that combining their resources and services to further grow the sport of modern roller derby supports the creation of new business and the growth and expansion of the new roller derby industry. Visit http://www.Viaderby.com and get your subscription HERE!
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The following are quotes from both businesses’ representatives.

"We've been extremely fortunate, in these early stages, to have people within the derby community believe in our vision; contributors, subscribers, and advertisers alike. I see our pairing with Via as an important step in the growth of Blood & Thunder; it will allow us to concentrate on the artistic side of producing the magazine and ease the stress of a task that was simply too much work for one person! Thanks to everyone who played a part in making that sudden growth spurt happen!"
- Black Dahlia, Editor of Blood and Thunder

"I see it in my photography. When you are so passionate about something, like we all are about roller derby, our only problem could be success. We need to lend each other our resources to help further feed our passions into something more tangible and consistent. I think it's awesome that we at Via can help them out, especially since we have similar hopes for derby culture to thrive."
- Diesel , Creative Director at Via and roller derby player for the Angel City Derby Girls

"Providing the best customer service possible is really important to us at Black Graves Media, and it has been a struggle for us in the past because our business has grown... so quickly. Working with Via will not only improve our customer service and satisfaction, but it will also give us more time and energy to spend on the more creative aspects of the business. Things just keep getting better and better!"
-Robin Graves, Co-owner, Black Graves Media

"We are so happy to see something as modern and liberating as roller derby is to happen in an industry that solemnly sees much trends and change, such as roller skating. Coming from that industry, we fully support the ambitions of roller derby culture exciting the women that play, which I think Blood & Thunder has."
- Kacy, Head Bitch in Charge at Via and owner of Via, Skaterbros.com, CalSkateGT, Sk8host.com